Aarti Daga: Redefining Gifting Culture Through Creativity and Connection

Gifting has always been more than an exchange of items—it’s a way to connect, appreciate, and express emotions that words sometimes fail to convey. Yet in today’s fast-paced corporate world, where moments are fleeting and impressions matter, gifts have transformed into powerful tools for brand connection and personal relationships. At the heart of this transformation in Kolkata stands a visionary entrepreneur— Aarti Daga, the creative force behind Shreeji Enterprises, the promotional product arm of Eden, operating under the brand Nuviqe.  

For Aarti Daga, gifts aren’t just products—they’re stories wrapped in thoughtful presentation. From her workspace at 29B Kali Krishna Tagore Street in Kolkata, she has steadily built Shreeji Enterprises into a one-stop gifting destination for both corporate and personal needs. Whether it’s bespoke gift hampers for festive occasions or meticulously branded merchandise for companies, her firm has become synonymous with quality, innovation, and impeccable service.  

 From Vision to Venture 

Aarti’s journey is one of passion meeting purpose. Coming from a background that valued both aesthetics and relationships, she was quick to identify a gap in the Indian gifting ecosystem—a lack of personalization and professional consistency. “Gifting is an art,” she often notes. “It’s not about what you give, but how it makes the other person feel.” 

With that belief, Shreeji Enterprises took shape, focusing initially on corporate gifting solutions for businesses seeking memorable ways to express gratitude or strengthen client relationships. Over time, the firm expanded its reach, introducing personal gifting options under the umbrella of Eden, a line that celebrates life’s special moments with elegance and creativity.  

The Art of Corporate Gifting  

In the modern business landscape, where every relationship must be nurtured strategically, corporate gifting has evolved into an essential aspect of branding and culture. Aarti’s company recognized this shift early on and responded with innovative solutions that balance professionalism with warmth.  

From branded pens, diaries, and eco-friendly stationery to premium gift hampers featuring artisanal products, each item curated by Shreeji Enterprises carries a sense of purpose. The focus is not just on the product, but on the experience —from selection to packaging to delivery. Her team collaborates closely with corporate clients to ensure that their gifts reflect their brand ethos, helping them forge deeper emotional connections with employees, partners, and customers alike.  

“Corporate gifting isn’t merely a gesture—it’s a strategic communication tool,” says Aarti. “When a company gives something thoughtful, it reinforces its values, shows appreciation, and builds lasting loyalty.” Her understanding of such nuances has made Shreeji Enterprises a preferred partner for an impressive roster of clients across industries.  

Personal Gifting with a Purpose  

While the corporate segment thrives, Aarti’s creative roots shine brightest in the personal gifting segment. Through Eden by Nuviqe, she has reimagined everyday gifting into poetic expressions of joy—be it birthdays, anniversaries, festivals, or milestones. Her team offers a wide variety of items ranging from sleek, modern designs to artisan-crafted products that bring a personal touch to every occasion.  

Shreeji Enterprises also emphasizes customization, a trend rapidly gaining popularity among modern consumers who seek individuality and emotional depth in their choices. Whether it’s monogrammed accessories, personalized keepsakes, or themed gift sets, every creation embodies Aarti’s signature blend of style and sentiment.  

Sustainability at Heart  

As global consumers become more conscious of their impact, sustainability has begun shaping the future of gifting. True to her forward-thinking vision, Aarti has integrated eco-friendly practices into her product line. From reusable packaging to ethically sourced materials, she ensures her brand contributes positively to both people and the planet.  

“Luxury and responsibility can go hand in hand,” she emphasizes. “We want to create gifts that delight without compromising our environment.” This progressive mindset has positioned Shreeji Enterprises as not only a trendsetter but also a conscientious business leader in India’s promotional products segment.  

The Way Forward  

In the coming years, Aarti aims to expand Nuviqe’s national presence through digital platforms and collaborations with corporate houses seeking personalized gifting strategies. With an eye on digital innovation, she’s exploring curated online catalogs and AI-assisted recommendations to simplify the gift selection process for clients across India.  

But beyond business expansion, what continues to inspire her is the human connection behind every transaction. “Every gift carries emotion,” she reflects. “If we can make that moment special for someone, that’s true success.”  

In an industry often defined by material exchange, Aarti Daga and her brand Shreeji Enterprises (Eden | Nuviqe) remind us that gifts hold transformative power—power to connect, celebrate, and communicate meaning. Through creativity, care, and craftsmanship, she is not merely selling products—she’s nurturing relationships and shaping the future of thoughtful gifting in India.