ASAAA Launches India’s First Chess-Inspired Menswear Brand That Challenges Fast Fashion

Kadapa, Andhra Pradesh – March 2024 – In a bold move to disrupt the fast fashion industry, India welcomes the launch of ASAAA, the country’s first chess-inspired menswear brand. Founded in March 2024, ASAAA merges strategic thinking with sharp fashion aesthetics, offering premium minimalist shirts for men who value substance over speed and purpose over passing trends.

Built on the principles of chess strategy, professionalism, and timeless appeal, ASAAA is not just another fashion label. It’s a statement against the mass-produced, trend-driven culture of fast fashion. With prices ranging from ₹999 to ₹1999, ASAAA delivers high-quality shirts that are simple, sharp, and made to last, without compromising on style.

Chess is the most professional game in the world. It’s about strategy, control, and leadership, exactly what ASAAA stands for.”
says the founder of ASAAA.
“We don’t chase trends. We create classics with purpose and precision.”

Designed to Last. Made to Matter.

ASAAA offers a Direct-to-Consumer (D2C) model, available both online via its website and offline through its exclusive outlet in Kadapa. The brand’s core mission is to serve those who seek timeless fashion — college students, working professionals, and style minimalists — without the chaos of seasonal fads.

Each shirt is designed with a strategic approach:

• Minimalist design that never goes out of style
• Higher-quality fabrics that promise durability
• Eco-conscious, plastic-free premium packaging
• Limited, thoughtfully released collections

Anti-Fast Fashion. Pro-Strategic Style.

ASAAA’s commitment to conscious fashion sets it apart. At a time when fast fashion dominates global supply chains with cheap trends and disposable garments, ASAAA builds slowly and intentionally. Its shirts aren’t made to expire — they’re made to endure.

This unique positioning has quickly earned ASAAA a growing, loyal customer base. Within its first few months, thousands of shirts have been delivered across India, backed by a 95%+ customer satisfaction rate.

A Brand with a Vision Beyond Borders

ASAAA’s visual identity is equally strong. The logo, designed as a chess king with a crown and sharp edges, reflects its bold, professional, and premium image. The packaging aligns with the same values: eco-conscious, elegant, and refined.

Looking ahead, ASAAA has set its sights on global relevance.

“We aim to become the world’s most affordable and trustworthy minimalist fashion brand,”
the founder adds.
“If someone anywhere in the world wants a simple, clean, and stylish formal shirt — ASAAA should be their first choice.”

The brand also plans to expand its offline presence in other cities, release a dedicated mobile app, and launch new collections that maintain the brand’s signature aesthetic.

About ASAAA

ASAAA is India’s first chess-inspired menswear brand, launched in March 2024. Built on the principles of strategy, minimalism, and professionalism, ASAAA stands against fast fashion by offering premium, long-lasting shirts for modern men. With thousands of customers already served and a growing presence across India, ASAAA is making moves to reshape the future of fashion — one thoughtful step at a time.

For media inquiries, interviews, or collaborations, please contact:

Brand Contact:
ASAAA
Email: al.asaaabusiness@gmail.com
Website:asaaa.in
Instagram: @asaaa_in