From Fields to the World: How HS Proteins and Swanaaj Are Redefining India’s Agro Industry

HS Proteins: Where Legacy Meets Global Leadership

Formally founded in 2018, HS Proteins is backed by a legacy that began in 1985. Today, it operates globally with state-of-the-art facilities in India,  UAE, and Africa, serving millions of consumers and businesses.

Their two flagship production units — Shubham Proteins and Vasad Agro Private Limited (VAPL) — are pillars of quality and innovation. Shubham Proteins, a MSME certified unit and VAPL recognized under Startup India and MSME-certified, reflects India’s new-age manufacturing excellence in the food sector.

And it’s not just operations — HS Proteins is fortified with the industry’s most prestigious certifications:

• APEDA (Export Promotion)
• HACCP (Food Safety)
• GMP (Good Manufacturing Practices)

• US-FDA (U.S. Food & Drug Administration)
• IEC (Import Export Code)
• FSSAI (Food Safety and Standards Authority of India)
• ISO 9001:2014 – Quality Management System
• ISO 22000:2018 – Food Safety Management System

These certifications confirm HS Proteins’ global readiness and its unwavering commitment to quality, safety, and regulatory compliance.

Swanaaj: The Soul of Indian Agriculture

Born from the idea that food is deeply rooted in identity, Swanaaj is more than a brand — it’s a cultural movement. The name, derived from “Swa” (our own) and “Anaaj” (grain), translates to “Food from Our Land”, symbolizing trust in origin and purity.

Whether it’s toor dal from the Deccan plateau, moong from Gujarat, or basmati rice from Punjab, every grain carries the story of Indian soil and farmer resilience.

“Bharat ka Swad, Hamare Saath” (The Taste of India, With Us) is not just a promise, but a philosophy of delivering authentic Indian taste to global consumers—ethically sourced, hygienically processed, and lovingly delivered.

Our Vision and Mission

At the core of both brands lies a unified mission:

“To deliver premium, ethically sourced pulses and grains that promote health, empower farmers, and preserve the environment.”

With a bold and expansive vision:

“To be the global leader in high-quality agro-products, driven by innovation, sustainability, and excellence.”

What Makes HS Proteins & Swanaaj Stand Out

Certified Excellence – Backed by global food safety and export certifications

100% Pure Ingredients – Free from additives, processed with minimal human contact

Sustainable Practices – Focused on farmer welfare and environmental stewardship

Faster Cooking Time – Energy-saving and high in nutritional value

Robust Global Presence – Active supply chain across India, Dubai, and Africa

Automated Plants – Advanced facilities ensure consistent output and hygiene

Diverse, Trusted Product Portfolio

Over 25+ products form a diverse and powerful offering across retail and HORECA, HS PROTEINS & Swanaaj serves for households or high-volume hospitality sectors, they offer consistency, quality, and taste that wins trust globally.

Global Expansion: From Gujarat to the World

The company has embarked on a significant international export initiative, starting with premium toor dal and expanding to a full range of pulses, rice, spices and dry fruits. With an eye on international food safety compliance and regulatory standards, HS Proteins is actively building

partnerships with wholesale distributors and retailers around the world.

This move not only enhances India’s agricultural exports but also promotes healthy, sustainable diets globally.

A Call for Global Collaboration

With the rise in global demand for clean-label, ethically produced food, HS Proteins and Swanaaj are now actively seeking:

• International Distributors & Importers
• Retail Chains & Supermarket Buyers
• HORECA Procurement Teams
• Strategic Partnerships in Foodservice & Private Labels

“We are committed to delivering Indian tradition with international quality,” said Siddharth Agrawal, Partner at HS Proteins. “Our goal is to nourish global communities with food that’s rooted in ethics, quality, and sustainability.”

Leadership That Blends Experience with Innovation

HS Proteins is guided by the strong and experienced leadership of Mr. Pravinbhai Shah, who brings over 35 years of expertise in this industry and currently serves as the President of the Association in this industry at the district level. Together with his team of partners, he blends decades of industry knowledge with fresh innovation. His visionary leadership and strategic management ensures that HS Proteins not only upholds its rich legacy but also continuously adapts to meet the evolving demands of modern global markets.

From Bharat to the World — One Grain at a Time

Whether you're a global importer, food brand, HORECA buyer, or consumer, HS Proteins and Swanaaj invite you to discover the true taste of India—where every grain tells a story of purity, purpose, and progress.

With every grain of product, you're not only nourishing your family or clientele but also supporting Indian farmers, sustainable agriculture, and a global movement of mindful consumption.

Ready to Taste or Trade with the Best of India?

Visit www.hsproteins.com

Visit www.swanaaj.com

Visit www.swanaaj.in