Google Accelerator program for startups

Google Chief Sustainability Officer Kate Brandt recently revealed that Google for startup is introducing an accelerator based on sustainable development objectives.

Google Chief Sustainability Officer Kate Brandt recently revealed that the organization is introducing a sustainable growth accelerator. The accelerator was geared for social development startups moving towards a better, environmentally prosperous world. The accelerator also offers links to instruction, goods and technological assistance. Plus Venture entrepreneurs will collaborate alongside Google developers and obtain mentoring from over 20 Google teams along with outside experts and local advisors.

"Technology can help address some of the world's greatest challenges, from empowering others to use AI to address social challenges, to setting ambitious and long-term sustainable growth goals. When companies and developers partner together with states, non-profits, societies and people, we will create meaningful change, " Brandt wrote in a blog post.

The start-ups to be selected are based on the UN Sustainable Development Goals, including poverty, inequality , climate and environmental degradation. Applications will be opened for start-ups from Europe , the Middle East and Africa during the next few weeks. And 8 to 10 start-ups will participate in the six-month accelerator programme at the beginning of 2020. And a second cohort will be chosen later this year.
This initiative was designed to resolve the obstacles that entrepreneurs encounter when creating an organisation with a social effect. These obstacles can involve product and technical skills, corporate growth, or access to finance.

This software was integrated into Google for startups — a programme known to help companies develop and grow goods. And the announcement was made by Brandt at the software conference of the Web Summit in Lisbon.

What are the startup accelerator programmes for?
A startup accelerator programme is an intense company and personal growth programme that helps a select team of entrepreneurs, typically with a business concept of their own support comes in the form of mentorship, affordable office space, and some starting capital.
In short, the startup accelerator programme consists of the following core elements:

• An application process that is open to all but highly competitive.
• Provision of pre-seed investment, usually in exchange for single-digit equity
• Focus on small teams, not on individual founders.
• Time-limited support, including scheduled events and intensive mentoring.
• A final event – "A demo day" – when startups are launching their ideas to raise the first big funding.

Around the same time, it is necessary to remember that startup accelerator programme are ultimately investment management firms.
At the very early stage, they look for the most promising companies and then invest in them
However, they expect companies to raise the next round of funding and ultimately (and hopefully) to exit – either through startup accelerator programme by companies or through IPOs (Initial Public Offering).

Although launching a company and coming up with a viable, creative product is a challenge of its own, making a start-up competitive and establishing itself in this fast-growing economy is no simple feat. This is where the startup accelerator programme in India steps in to support these young entrepreneurs learned and develop.

Startup accelerator programme assist fledgling start-ups by start-up mentoring and training services, but also through helping they obtain start-up financing for more expansion. They also support startups polish and develop their product range and get it fit for the business.
Indian startup accelerator programme usually run regular, fixed-term training cohorts designed to set up a business, intensive training programmes with combined sessions that deliver skills and technical know-how usually accumulated over years of hands-on work, and teach young entrepreneurs how to start a business effectively.

Here's a short list of some of the startup accelerator programme in India that have been running for a while now to help you select the one that fits best. They cover a range of domains and some have multiple backers, including the government. Although a handful cater to specialized domains, the majority cater to a multitude of sectors to achieve optimum coverage.

IIM Kozhikode – LIVE Arise 2019: Launchpad For Agri-Startups (Pusa Krishi Incubator)  
India Accelerator – S2019 Program 
BLS Acceleration Program Cohort 1 
 TLabs 
T-Hub