How a Small-Town Boy from Kolkata Is Making India Finance-Literate: The Story of Satyajit Banerjee

India’s financial literacy rate remains among the lowest in the world. For millions, terms like SIPs, EPFO, or compounding feel intimidating, reserved for experts or bankers. In recent years, however, a new wave of digital creators has stepped in to make finance accessible. Among them, Grown Up Tales stands out as one of the most trusted voices. 

At its heart is Satyajit Banerjee, a creator from Kolkata who built an audience with simple stories that make finance feel simple and human. From recording videos with a ₹500 tripod and a budget smartphone to collaborating with major names like ICICI Bank, Amazon, HDFC Bank, and many more, Satyajit’s journey is about empowering young Indians to understand money better.

The Rise of Grown Up Tales

A civil engineering graduate who once dreamed of becoming a cricketer, Satyajit did not set out to be a financial educator. After a few experiments, including a laundry startup that didn’t work out, he finally found his voice through storytelling.

That experiment became Grown Up Tales, a platform now reaching:

 716K+ followers on Instagram

 261K+ subscribers on YouTube

 137K+ followers on his Bengali channel, @ami.satyaa

Numbers aside, the platform has become a movement. One that’s bringing everyday finance into everyday lives.

What Makes It Different

While many finance creators chase viral formats, Grown Up Tales sticks to clarity and impact. Each video blends emotional context with practical advice, often ending with step-by-step guidance.

Topics range from SIPs and EPFO claims to gold scams and government schemes, always presented in everyday language. “The goal is not just views,” Satyajit explains. “It’s about leaving people with something they can actually use.

The content is deliberately inclusive, available in Hindi, Bengali, and sprinkled with cultural context that resonates with Tier 2 and 3 audiences.

Built on Honesty, Not Algorithms

Perhaps what sets Grown Up Tales apart is its tone. Instead of positioning himself as a “finance guru,” Satyajit is open about his failures and leans on lived experiences. He often refers to his followers as “Good Humans,” reminding them that financial awareness is about clarity, not lectures.

Industry watchers note that this authenticity is what keeps the audience loyal. “Most people just need things explained in simple language,” he says. “That’s all I try to do.”

Speaking the People’s Language

While the main channel started in Hindi, the Bengali-first page @ami.satyaa quickly gained traction. For many in smaller towns and non-Hindi speaking households, finance finally felt accessible.

As Satyajit puts it: “People don’t want less information. They just want it in their language.

The journey is far from over. Grown Up Tales is now exploring:

 More regional content in Bengali and Hindi.

A structured finance course where people can learn how to plan their money, avoid common traps, and make smarter financial decisions.

Their long-term vision is to build a financially aware India where making informed money choices becomes part of everyday life.

Impact That Goes Beyond Numbers

Perhaps theclearest indicator of success is not the metrics but the messages from viewers. One student recently wrote to say he stopped his father from investing in a fraudulent insurance scheme after watching a reel. “That meant more than a thousand likes ever could,” Satyajit reflected.

Final Word

Grown Up Tales did not begin with external funding or a polished media strategy. It started with a boy from Kolkata who wanted to understand money better and decided to take others along for the ride.

For anyone who stumbles upon his videos today, the promise remains the same: simple, truthful, and relatable content that leaves you more confident about your financial choices.

???? Find Grown UpTales Online:

Instagram: @grownuptales

YouTube: GrownUpTales

Bengali Channel: @ami.satyaa