Ketan Kurwade: Taking Ancient Healthcare Wisdom to the Next Generation with Vedik Secret

In a world flooded with modern quick-fix health solutions, few entrepreneurs dare to look back at the treasure trove of traditional Indian wisdom and bring it to the forefront in its purest form. That is precisely what Ketan Kurwade, an ambitious young founder in Amravati, Maharashtra, has gone out to do with his own healthcare brand, Vedik Secret.

With a background rooted in engineering and an MBA in Human Resources from the prestigious MIT WPU Pune, Ketan could have chosen the well-trodden path of corporate life. However; his passion lay in the creation of something that will count as something that will make a difference in particular towards the next generation of India.

The Journey: A Seed of an Idea, Inspired by Family and Tradition

For Ketan, the journey into healthcare entrepreneurship wasn’t a calculated business decision; it was born from watching his sister, a qualified BAMS (Ayurveda) doctor, practice the age-old Swarna Prashan Sanskar for children. He witnessed firsthand the intricate process of preparing this immunity-boosting Ayurvedic formulation, made using traditional herbs, gold bhasma, and pure A2 ghee.

“I saw how much effort went into making this the right way. But when I looked at the market, I realised most products were mass-produced with shortcuts made in honey instead of ghee, with improper gold proportions,” Ketan recalls. “That’s when I knew this ancient practice needed to be revived authentically and made accessible on a larger scale.”

It was in 2022 that the idea of Vedik Secret took root. After months of research and groundwork, Ketan officially launched the brand a month ago, making its debut on platforms like Amazon and through their own website, www.vediksecret.com.

Vedik Secret: Wellness Through Ancient Wisdom

The philosophy of Vedik Secret is easy to understand but it is very potent healthcare that is cooked in the pure form and tradition of the authentic Ayurveda which is seen in its useful ways bringing joy to the people in the purest way possible.

The brand’s first offering, Swarna Prashan Drops, is a testament to this philosophy. Unlike most of the products in the market which take honey as their base (since honey can never be boiled and the herbal infusion will not work), Vedik Secret follows the traditional process of Ayurveda. Their drops are carefully prepared with the best quality pure A2 ghee, ancient and time tested herbs with a well-defined ratio of gold bhasma to produce the greatest impact when it comes to immunity boosting, metabolism support and overall well being of the kid.

“Any genuine Ayurveda practitioner will tell you the traditional method uses ghee, not honey,” Ketan explains. “At Vedik Secret, we’re committed to providing that value to customers, without cutting corners.”

A Business with Purpose, Not Just Profit

What is so special about the story of Ketan is that the Vedik Secret is not merely selling products, rather, it has a higher purpose behind it. To him this is a matter of giving back to the society and making sure that the children of the bright future of India have access to something in healthcare that is not only safe and natural but also something India has.

Having seen the importance of preventive care, especially for children, through his sister's work, Ketan believes that empowering parents with authentic wellness products can go a long way in shaping healthier futures.

“Every child deserves the best start in life. Through Vedik Secret, I want to make sure ancient healthcare wisdom reaches modern homes,” he says.

Just Getting Started: Small Steps, Big Vision

Vedik Secret is still in its early days. With only one product currently in its catalogue, the brand has so far served primarily nearby communities, focusing on building trust and awareness. But Ketan’s vision is much larger.

“We’re working on growing the brand steadily. More products are in the pipeline all aligned with the same commitment to authenticity and quality,” he shares.

The web presence on Amazon and the official site has preconditioned it all, and Ketan is aware that developing a trust-based brand cannot be done overnight. He is still concerned with the integrity of its products, educating customers, and letting the outcomes do the talking.

Entrepreneur by Choice, Health Advocate by Heart

Despite being new to entrepreneurship, Ketan's academic foundation and his engineering mindset give him an edge when it comes to problem-solving and attention to detail. His MBA in HR further equips him to build a people-centric brand one that prioritises both customer experience and team culture as the business scales.

His message is clear: Wellness through Ancient Wisdom isn’t just a tagline; it’s the driving force behind everything Vedik Secret stands for.

The Road Ahead

Ketan is realistic yet optimistic about the road ahead. He knows that building a brand from scratch takes resilience, patience, and unwavering commitment to quality.

“We're not just here to sell products we're here to educate, to empower, and to bring genuine Ayurvedic healthcare solutions to families across India,” he says.

With Vedik Secret, Ketan Kurwade has taken his first steps toward creating a brand that blends tradition with modern accessibility, a brand that promises to uphold the values of purity, authenticity, and effectiveness in the healthcare space.

For those seeking wellness that goes beyond marketing gimmicks, Vedik Secret might just be the answer crafted with care, backed by tradition, and driven by a founder determined to make a difference.