Applications for new startups have been made available on the MAARG Portal by Startup India.

In order to further stimulate the growth of the Indian startup ecosystem, which is currently ranked as the third largest in the world, Startup India is working toward the goals of catalysing the startup culture and building a robust and inclusive ecosystem in India for innovation and entrepreneurship. In this context, the Mentorship, Advisory, Assistance, Resilience, and Growth (MAARG) portal is a one-stop platform that facilitates mentorship for startups across a variety of industries, functions, stages, geographical locations, and backgrounds. The MAARG portal aims to accomplish the following goals:

• To give entrepreneurs with sector-specific coaching, handholding, and assistance for the entirety of their lifecycle

• To build a platform that is both organised and structured, with the goal of facilitating intelligent matchmaking between mentors and the mentees to whom they are assigned.

• To create an outcome-oriented approach that enables for timely tracking of the mentor-mentee engagements and to make sure that startups have access to mentorship that is both effective and provided by experts.

Using Artificial Intelligence (AI) based matching, startups may now efficiently interact with academicians, industry experts, successful founders, seasoned investors, and other specialists from across the globe in order to get individualised assistance on growth and strategy. The major elements of the site include the ability to personalise mentorship programmes for ecosystem enablers, an interface that is friendly to mobile devices, acknowledgment for contributing mentors, video and audio call possibilities, and other similar capabilities.

The MAARG Portal's operationalization is being carried out in three stages at the moment:

1. Introduction and Onboarding of Mentors

After having a successful launch and execution, more than 400 expert mentors from across sectors have been onboarded.

2.Phase II: Onboarding for New Businesses

With effect from the 14th of November in 2022, DPIIT will begin the process of onboarding new businesses onto the MAARG Portal.

3.Phase III: Launch of the MAARG Portal and Mentor Matchmaking 4.Phase IV:

The final launch, at which mentors will be paired with their respective startups. The DPIIT has begun the process of onboarding startups in accordance with Phase II. It is highly recommended that any and all interested entrepreneurs submit their applications through the https://maarg.startupindia.gov.in website.

Innovations are the unavoidable engines of growth for a nation, and India alone is home to more than 82,000+ startups that have been recognised by DPIIT as well as more than 107 Unicorns. We are quickly shifting from a nation of job searchers to a nation of job creators, and the foundation of our great nation's economic richness and prosperity is the spirit of entrepreneurship.