As its brand ambassador for smartphones, Redmi India onboards Sonu Sood

Redmi India, a subbrand of Mi India, today named Sonu Sood, a famous actor and a real-life hero, as the brand ambassador for Redmi 9 Power. This collaboration would further the brand's current campaign, 'More Power to You.'

Redmi's brand ethos is democratising innovation and ensuring that technology is open to all. Actor Sonu Sood won hearts in 2020 for his outstanding role in helping migrant workers and those in need. He was a strong figure in encouraging those in poverty to have the potential for a better life. His personality and initiative are ideally in line with the ideology of Redmi.

In the COVID-strong society that we see today, smartphones have become an important commodity, be it for education or communication. The brand first collaborated with Sonu Sood as part of its ongoing campaign to motivate thousands of students by donating Redmi smartphones under the #ShikshaHarHaath initiative. Redmi and Sonu Sood expressed a common desire to raise people's lives; Redmi through technology and Sonu through humanitarian efforts.

Commenting on the partnership, Muralikrishnan B, COO, Mi India said, "We're delighted to partner with Sonu Sood to sponsor one of our best-selling smartphones. We've always been based on ensuring the best specifications, the highest standard and honest pricing.

The ability of Sonu to strike a chord with the masses and his drive to do good will help cement Redmi's ambition to empower everyone through technology. We are sure that through Sonu's pan India presence and Redmi's technology prowess, this partnership will empower more and more people."

Commenting on Sonu Sood's association, he said, "Both Redmi and I share the same vision of a better future and 'education for all.' Via ShikshaHarHaath, Redmi not only provides students with entry, but also empowers them to scale newer heights. I am pleased to represent a brand like Redmi that aims to give back to the nation in a way that genuinely enables a community in need. As someone who wants to experience the best of all things, I'm happy to be the face of Redmi 9 Power. Redmi's vision of 'More Power to You' matches well with my work and contributions, and I am sure that together we will be able to make a difference."