Develop Your Brand, Not Just Your Business!

Koyel is the creator of Koyel IX Studio, a digital media company that specialises in developing spectacular contents (both dynamic and static), social media marketing, web design, UI Design, Motion Graphics, and advising for businesses and brands that are expanding.

The ability to set her own schedule and work conditions is the single most important factor in her decision to pursue freelancing and eventually entrepreneurship. For her, the freedom to work is the ultimate priority, which for creative workers is even more important than the ability to make one's own financial decisions. She began her career in marketing having had no formal education and instead learning everything she needed to know from videos on YouTube and online courses offered by Coursera. Pearl Academy, which is widely regarded as one of the most prestigious design colleges in India, is where she earned her bachelor's degree in design. She has truly learnt a lot from her mentors at college which helped her create milestones for herself. She is also enrolled in a postgraduate programme at the Indian Institute of Technology in Hyderabad, which is known as the Design Innovation Centre in India. She has the impression that the road to acquiring knowledge has no dead ends. Learning is something that one should never stop doing if they want to be innovative. Designers like Alexander McQueen, Karl Lagerfield had inspired her primarily. In addition to that, Saheli Chatterjee, a well-known freelancer, and Chris Do, from THE FUTUR LLC, are two of her primary inspirations.

She has many other companies that she wants to turn become well-known brands in the future. After all, the importance lies in the calibre of the material that is being presented. In addition to this, one of her goals is to transform her drop-shipping brand into a luxury fashion label that specialises in bespoke clothes. As a result of her internships and travels to other countries, she came to the conclusion that students attending colleges in other countries are afforded a greater degree of intellectual and artistic liberty. Their sense of freedom in creativity has also been a significant inspiration for her learning process. She initially focused on gaining international clients from countries such as the United States, the United Kingdom, Australia, Germany, and Canada simply due to the fact that these clients have greater spending power than those from her native country. Without a shadow of a doubt, in the modern day, content is king, and those who create it are the true kingmakers.

Koyel is clearly a multi-tasker as she dons many hats at the same time. From efficiently operating her own drop-shipping business to freelancing with various brands- Koyel is surely a jack of all crafts and master of all.

If Koyel were required to share any of her expertise with others who are just beginning their careers in the creative business, the two concepts that she would stress the most are diligence and perseverance. Even if someone is exceptionally talented and filled with fresh concepts, they might not be able to survive the cutthroat competition in their field. One company in particular stands out thanks to the commitment and creativity they have shown in the face of intense competition from other companies in the sector.

In addition to designing, one must also become skilled in the art of sales. Ability to communicate effectively is one of the most important factors in developing long-term connections with customers.

During this time, common people were the most susceptible to the effects of the COVID-19 pandemic, which was a major setback for commercial enterprises. In spite of the fact that it was a difficult circumstance for the vast majority of us, Koyel saw it as an opportunity rather than a hindrance. In the midst of these trying circumstances, Koyel embarked on a career as a freelancer and began her foray into this sector with baby steps. After devoting a significant amount of time to research and establishing the fundamentals, she addressed the proprietors of a few restaurants and online stores and began her journey toward achieving her goals. This eventually led her to win confidence & faith of the reputed clients in a very short span of time. This strengthened her confidence and she tried her hands on drop-shipping, a retail model business which was already shown to be a viable business in the global market. After reaching a certain level of financial success with this endeavour, she decided to provide her assistance to a select group of customers so that she could profit from it. She is a creative entrepreneur who also works as a freelancer, and she gained the most of her knowledge from experience and practise. Her setbacks and challenges serve as the sustaining pillars of her life, which enables her to achieve success in life and deliver the highest possible level of service to her customers. Her clientele currently includes professionals from a variety of industries, such as e-commerce, real estate, banking, law, and FMCG. Koyel assisted these individuals in closing financial deals worth millions of dollars just by utilising captivating content and clever marketing.

Koyel works for customer happiness and offers great results while focusing on values and connections. The brand was able to successfully deliver on its promise of growing sales, and as a result, the revenue climbed by a factor of several thanks to the brand's innovative use of social media marketing. As a result, this enabled a variety of enterprises to advance their operations and achieve their goals. In addition, she encourages the youth to develop their skill set, particularly their sales skills, in order to attain success. For her, success is subjective but she feels that to take the leap of faith, one needs to picture a clear notion of what is occurring around her and where she wants to head in her life. Koyel has been working a full-time job for close to two years, and she recently realised that she is at a creative impasse as a result of this. Years after providing customers with good business, worthy materials, and much more, she made the decision to release herself from the constraints of the toxic environment of the corporate world at that point. She is of the opinion that this is only the beginning, and that one can never truly know what the winding roads of life will bring. It is best to take it easy, enjoy the ride, and figure things out as you go along on the roller coaster.