PET-FIRST, ALWAYS: THE INSPIRING JOURNEY OF PAWLLO’S FOUNDERS AND THEIR MISSION FOR FURRY WELLBEING”

In a world where our pets are not only animals but family as well, one company is changing silently yet immensely how we care for our beloved fur babies — Pawllo. Established by Abhit Bhatnagar and Ankita Goyal, pet parent to two dogs, who translated personal difficulty into purpose-driven action, Pawllo is not only a pet care brand; it is an emotional crusade that's transforming the face of pet wellness in India.

The concept of Pawllo was born in the most authentic, personal manner. When Abhit, a seasoned animal rescuer and devoted pet parent, brought home his younger dog, Louie — a young rescued dog struggling with severe allergies, he was immediately struck by how dangerous and unregulated the pet food industry really was. Ingredient lists were ambiguous, nutritional requirements were dubious, and choices for sensitive pets were nearly non-existent. Frustration turned into purpose as Abhit, who was joined by Ankita — his co-pet parent — decided to bring a change in the industry and how people perceived .

Since 2021, the duo has thrown their hearts into research, development, and testing, teaming up with vets, animal nutritionists, and groomers to craft products that not only taste great and are safe, but that are also tail-waggingly delicious. What started as a personal crusade became a movement.

The Pawllo Promise: Real Food, Real Care, Real Impact

At its heart, Pawllo is convinced that all pets — at home or on the streets — deserve care, comfort, and a full bowl. Their product line embodies this ethos: nutrition-driven, human-grade certified meals, treats, and grooming products that put pets' real needs ahead of commercial tricks.

What makes Pawllo stand out from the crowd:

• Human-Grade Certified Nutrition: Each food item in Pawllo is FSSAI-certified and prepared using human-grade, uncompromised ingredients. Whether it's wet foods, meal toppers, or dehydrated treats, each product is a guarantee of purity.

• Naturally Formulated Grooming Essentials: Pawllo grooming range, be it natural oil-based shampoos and perfumes, is gentle, chemical-free, and specially designed for pets with sensitive coats and skin.

• Pet-First Philosophy: All Pawllo products are created by pet parents who've experienced the agony of managing pet sensitivities, allergies, and low-quality commercial alternatives.

• Sustainable and Ethical Model: From moral sourcing to natural remedies, Pawllo's model makes sure it does well for not only pets at home but also for those without one.

• One-Stop Pet Care Shop: Now, Pawllo is quickly transforming into a full-fledged pet wellness brand — providing everything from meal toppers, dog peanut butter, oil-based perfumes, tick shampoos, sensitive skin and puppy shampoos, to banana extract perfumes and neem oil-based grooming products infused with berry and oatmeal extracts.

A Brand That Pays Back

Pawllo isn't merely a product; it's people, paws, and purpose. Aside from business, Pawllo actively participates in pet adoption drives, has already given away over 150 kgs of food to street animals, and has been involved in rescue operations for more than ten years. The efforts they have put into collaborating with local shelters and supporting community-based programs reveal a commitment far greater than that of profit.

"Every paw counts," Abhit states, encapsulating the attitude that drives Pawllo. And it's not just a slogan — it's the mentality behind all they do.

The Growth Paw-Print

Within two years of entering the market, Pawllo has established an 80% customer retention rate — a vote of confidence in the brand's quality, openness, and reliability. Pet owners who try Pawllo, remain with Pawllo. Its increasing list of repeat buyers, especially via its own website and social media channels, points to the brand's increasing influence in India's rapidly growing pet care industry.

Although official figures are kept under wraps, the cultural and emotional footprint Pawllo has created is evident, becoming a trusted, go-to place for conscious pet parents in India.

A Vision Beyond The Bowl

As of 2025, Pawllo keeps growing — with ambitions to expand even more its nutrition offerings and grooming portfolio, along with extending its social impact initiatives. The aim is to make Pawllo India's most trusted and caring pet care destination where pet parents can shop for all that their companions need to live a happy, healthy, and stylish life.

Ankita and Abhit's story demonstrates that when companies are founded on empathy, integrity, and a purpose greater than sales, they don't just thrive; they build communities.

Pawllo is more than a brand. It's a tale of love, loss, hope, and healing. It's a commitment that every pet deserves the best. Because at Pawllo, every paw truly matters.

To know more about Pawllo, visit-

???? www.pawllo.com