Sanjay Sah and Truedreamall: A Journey from Ancient Wisdom to Modern Wellness Innovation.
When most of the world is becoming rapidly consumed with synthetic quick-fixes, Sanjay Sah director of Truedreamall Private Limited chose a different path. Accompanied by co-founder Puja Mitra, Sanjay had set out to do nothing short of resurrecting the millennia-old science and art of Ayurveda, and more importantly, to recombine it with the new changes in the modern technological world. The two of them have together helped create one of the most promising wellness brands in India which has been anchored in the view that True Health is Great Wealth.
The Start of Something Pure
In 2018, Sanjay Sah and Puja Mitra laid the foundation for Truedreamall Private Limited with a simple, powerful goal to redefine health and wellness through science-backed, Ayurvedic nutraceuticals. With academic backgrounds in Biotechnology, the duo had a deep understanding of the body’s healing mechanisms and the science behind nutrition. Their journey began not in a corporate boardroom, but with a question: What if we could create products that truly support holistic well-being—pure, effective, and trusted by families?
This question evolved into a brand that would soon stand out in India’s wellness sector. Today, Truedreamall offers over 65 advanced SKUs across categories such as gut health, stress relief, joint care, immunity, and overall vitality.
What Makes Truedreamall Different?
In a crowded nutraceutical space, Truedreamall brings something refreshingly different: products that are clean-label, honest, and rooted in Indian tradition. While most wellness products on the market are either heavily synthetic or vaguely “natural,” Truedreamall delivers authenticity with transparency.
- Science Meets Ayurveda: All of its formulations are jointly formulated by Ayurvedic specialists and contemporary food technologists.
- Clinically Backed: All products undergo rigorous trials and continuous R&D.
- Clean and Honest: No chemicals, no artificial colors, no preservatives, just nature in its purest form.
- Made in India: Every product is GMP-certified and manufactured in-house, ensuring full quality control.
A Brand with Real Impact
From five basic SKUs in 2018 to a projected ₹5.7+ crore annual revenue in 2024, Truedreamall’s growth has been nothing short of impressive and it’s still 100% bootstrapped.
- In 2020, they launched their first proprietary gut health formula.
- By 2021, they had achieved GMP certification.
- In 2022, the brand crossed ₹1 crore in revenue.
- In 2023, they expanded rapidly by launching on Amazon, 1mg, and Flipkart achieving 3x growth in just 6 months.
- By 2024, the company had reached 1.3+ lakh customers across 300+ retail outlets in 12 states, and even began exporting to UAE, Nepal, and Bangladesh.
Behind the scenes is a team of 35+ full-time employees, including a dedicated Ayurvedic research lab and in-house production unit.
The People Behind the Brand
Sanjay Sah is not only a business man but a wellness advocate as well. For him, Truedreamall is not a venture, but a mission, a reflection of his belief that health doesn’t need to be complicated. It must be real, natural and easy. This is the reason why Puja and Sanjay have a hand in each stage of the process right through the R&D to the customer interface. It is this personal circumstance that has enabled the brand to achieve organizational growth in terms of repeat customers involving 60%+ repeat business just through organic word-of-mouth.
Clean, Functional, and Future-Ready
Whether it’s Noni juice, Shilajit, Herbal Green Tea, or Sea Buckthorn Juice, every Truedreamall product is designed to work in harmony with the body, not against it. The brand has become widely associated with high-demand products like:
- Best Cranberry Juice in India
- Best Mixed-Berry Juice in India
- Best Sea Buckthorn Juice in India
- Best Shilajit in India
- Best Herbal Green Tea in India
- Best Nutraceutical Company in India
And this is only the beginning. The company is working on launching AI-driven personalized wellness kits, entering top-tier hospitals and wellness clinics, and opening branded wellness stores in 10+ Indian cities by 2026.
Wellness, the Truedreamall Way
At the heart of Truedreamall’s philosophy is the idea that health is not about temporary fixes, but long-term balance. Every formulation is made with carefully selected ingredients, scientifically validated and ethically sourced.
Their focus areas cover:
- Digestion
- Immunity
- Stress relief
- Joint and muscle care
- Mental clarity
- Vitality and wellness
And perhaps most importantly: a toxin-free lifestyle. Truedreamall doesn’t believe in shortcuts. Their products are free from artificial sugars, synthetic flavors, and unnecessary fillers allowing consumers to experience Ayurveda in its truest form.
The Vision Going Forward
As the wellness industry continues to evolve, Truedreamall is positioning itself not just as a product company, but as a holistic wellness brand that educates and empowers. Through blogs, consultations, and collaborations with Ayurvedic practitioners, the company plans to expand its presence into both urban and rural markets.
And at the core of this journey will always be the commitment to "True Health is Great Wealth."
Final Word
In an age of fads and flashy wellness trends, Truedreamall Private Limited led by the vision and dedication of Sanjay Sah and Puja Mitra remains refreshingly grounded. With science in one hand and tradition in the other, they are proving that Ayurveda can not only survive but thrive in the modern world.
What began as a bold idea is now a trusted name, and Truedreamall’s story is far from over. Because for Sanjay Sah, the dream is not just to build a company it’s to build a healthier India, one product, one person at a time.
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