Social commerce startup GogoPogo, founded by IIM alumnus, launches its flagship student engagement program - iCEO

iCEO is a live project that aims to provide the experience of a “practical micro MBA”, where the participants indulge in a 3in1 engagement mode i.e. Learn - Apply - Achieve. Firstly, they learn the basics of consumer behavior, strategy, sales & marketing via a learning portal.

Secondly, they apply the learnings using frameworks to their individual online storefronts . loaded with merchandise products. And finally, they achieve goals and earn framed certificates, gadgets &  stipends trackable on their earning dashboards. iCEO is highly beneficial for fresher students aspiring to be managers in the field of marketing, sales & business development as it provides a parallel platform to apply the academic learnings in a structured & guided direction thereby upskilling themselves besides gaining a real business experience. This performance oriented live project fills a major gap that lies between a full time business internship & a theoretical learning zone. Participants can further unlock international assignments thereby adding a cherry on the cake to their resumes. The registration fee for the live project is Rs.1500, however, the first 10 participants from each institute get a discount of Rs.1000 using a code available with the campus ambassadors. To know more about iCEO, visit : www.gogopogo.in/iceo

iCEO is not just about rewards but also about glory. The names of top 100 performers of iCEO get mentioned in leading publications such as DailyHunt etc. beside the name of their colleges. For those who want to make their college and peers proud of them, besides getting upskilled & earning goods, gadgets & cash rewards, this student engagement program is the perfect platform for them.

iCEO  is the brainchild of Mr. Maharnav, the founder & CEO of GogoPogo who is an Ex-Xiaomi (Zonal Business Manager/ Senior Sales Manager). He believes - “Just like swimming - various professional & soft skills such as negotiation, persuasion, leadership etc. cannot be learned just by attending courses or webinars alone but by parallely practising in a real world environment. Through iCEO, GogoPogo aims to upskill 3500 management students, aspirants & wantrepreneurs via a practical approach rather than an ‘only theory’ approach”

GogoPogo is a social commerce platform that enables individuals such as visual artists, social influencers, content creators, resellers, and entrepreneurs as well as entities such as small businesses, startups, institutes to quickly start an ecommerce business by launching online merchandise storefronts with products from apparels, accessories and home decor categories themed to their  niche audience, without any investment or any physical inventory. 

Whenever a shopper buys any product from such storefronts, the order is shipped directly to the customers from the factory (using JIT mode),  and the concerned partner(s) earn their share of profit which can be tracked from a transparent dashboard.

All the back-end hassles of running an e-commerce business such as – stocking of products, inventory management, order management, printing, handling customer queries, packaging, shipping and logistics are being taken care of by the GogoPogo team and its associated vendors.

The startup has recently completed its private (beta) phase after 17 months  which started amidst the lockdown 1.0, during which the team conducted numerous product-market fit tests across different markets with various sets of partners, along with strengthening the supply end across multiple countries.  Founder of the startup, Mr. Maharnav Gogoi is an alumnus of IIM Shillong. GogoPogo started as a live project during his MBA days, in an attempt to apply the academic learnings in a real world scenario. The project was conceptualised, during the international immersion days at School of management - Fudan University, Shanghai as a global social commerce project.

To know more about GogoPogo, visit: www.gogopogo.in