A brand redesigned for the Indian woman via the collaboration of artists

Roohaniyat is a brand reimagined for the Indian woman, with the design principle that fashion is for everyone, that being fashionable should not be expensive, and that it should not harm the environment. Roohaniyat's signature designs and vibrant patterns are an expression of absolute joy for today's self-assured, independent women. Their lighter fabrics, handmade, hand-dyed, hand-printed cotton ready-to-wear clothes stay true to Roohaniyat signature style, with whites, subtle hues, and colourful palettes adorned with ethnic and contemporary cuts, quirky embellishments.

Our collections are a mix of day-to-day casuals, festive wear, and formal styles that will add just the right amount of glitz to your wardrobe. Pratiksha Akar founded the Jaipur-based label ROOHANIYAT. She created a collection based on Rajasthani culture by adding colourful and festive designs to the label. Every month, a limited collection design is released on the website, which quickly sells out.

The 'Women of ROOHANIYAT' are always waiting for Roohaniyat to release new designs every month, especially during the holiday season! This innovative business concept originated with the founder, who is a fashion enthusiast who also enjoys doing business. She combined both of her talents to create a successful label that has grown exponentially in the last few years.

The label has only been on the market for 7 MONTHS, and a lot has changed since then. Pratiksha decided to start the label with a single limited edition piece, and it quickly became a monthly ritual. She believes that every woman is beautiful exactly as she is, and she wants that to be reflected in her designs so that whenever a girl steps into a design from the label, she believes in her beauty more than ever. She has strong social values and is committed to environmental stewardship, so her brand focuses on sustainable clothing and fair trade.

Roohaniyat gives women the freedom to return to their roots and explore their ethnic side by wearing designs that are both beautiful and practical. The "Women of ROOHANIYAT" is a community of all the label's buyers who feel empowered because of a brand and its collection and how it reflects their personal style as well as their culture, which really humbled Pratiksha Akar because this is what she always dreamed of for her label to create - a community so strong and loyal that love and support the label no matter what.