Encore Events: Crafting Experiences, Not Just Events

Inside Nikitaa Purohit’s journey from solo start-up to global brand

Founder Story Jul 10, 2025 Add to Reading List

Encore Events: Crafting Experiences, Not Just Events

Mumbai, India – June 2025 – In a world driven by grand gestures and memorable experiences, one woman from a quiet town in Gujarat is making waves across the Indian event landscape—and soon, the global stage. Nikitaa Purohit, Founder and Creative Director of Encore Events, has built a thriving event management company rooted in innovation, authenticity, and human connection.

What began in 2016 as a one-woman operation with a laptop and a contact list is today a 15+ member-strong powerhouse, managing high-profile events for clients like Reliance Group, TATA, Landmark Group, and Indonesia Tourism. Encore now operates in over 20 cities across India, with international projects slated to launch in Dubai, Bali, Singapore, and Qatar.

A Small-Town Dream, A Global Vision

“I always knew I wanted to create something of my own—something people wouldn’t just remember, but feel,” says Nikitaa, reflecting on her early aspirations.

With a background in Psychology from Vadodara and a Master’s in Media & Advertising from Mumbai, Nikitaa seamlessly merged strategic thinking with creativity, setting the stage for her future in experiential events.

The Birth of Encore Events

Driven by a desire to break free from the templated and gender biased approach that often dominates the Indian events space, Nikitaa launched Encore Events with a clear mission: to reimagine how experiences are crafted and delivered.

"In the early days, I did it all—client pitches, budgeting, execution. There were no weekends, just purpose,” she says. That hands-on dedication quickly paid off as Encore gained recognition for its fresh concepts, immersive storytelling, and meticulous execution.

Innovation Over Imitation

While many in the industry leaned on safe formats and repetitive structures, Nikitaa chose a different path. “Every event is a blank canvas,” she shares. “At Encore, we don’t believe in replication—we believe in transformation.”

This philosophy has set Encore apart, earning a reputation for pushing creative boundaries across formats—from luxury weddings and brand activations, to government collaborations and international expos.

One milestone moment was curating showcase stalls for the Indonesia Tourism Board in Mumbai, under the guidance of the Indonesian Foreign Ministry—a pivotal step in Encore’s global expansion journey.

Resilience Behind the Scenes

Building a business from the ground up came with its fair share of challenges—tight budgets, intense client expectations, and the unpredictable nature of the events world, especially during the pandemic.

“Pressure is a given, but it becomes your armor,” Nikitaa says. “I come from a family that built its legacy through hard work and perseverance. That spirit lives in Encore.”

Today, Encore isn’t just a brand; it’s an extension of Nikitaa herself. “It’s rare in our industry for the founder to be the face of the company, but I carry that responsibility with pride.”

The Encore Experience

Encore offers a 360-degree suite of services—from product launches, mall décor, and exhibitions to destination weddings and luxury experiences. But what truly sets the company apart is its commitment to crafting unforgettable experiences.

“We’re not just planners—we’re memory-makers,” says Nikitaa. “Every project is immersive, detailed, and designed to emotionally connect.”

With 50+ corporate clients, a presence in 20+ Indian cities, and a strong push toward international markets, Encore is set to become a global force in experiential events.

What’s Next: Going Global

Encore’s first overseas event launches in Dubai in 2025, with expansions into Bali, Singapore, and Qatar already in motion.

“India gave us the foundation. Now, it’s time to take our passion and precision to the world,” says Nikitaa.

Her vision? To build a global brand known not just for flawless execution but for redefining what an event can be.

Advice to Aspiring Entrepreneurs

“Start, even if it’s imperfect,” Nikitaa advises. “I didn’t have a perfect plan—just belief. Stay curious, stay kind, and don’t fear failure. It’s all part of the design.”

She also underscores the power of empathy, a trait rooted in her psychology background. “Understanding people—what excites them, what worries them—is the key to lasting relationships and impactful work.”

A Name to Remember

From a modest home office to the international stage, Nikitaa Purohit’s journey is a masterclass in vision, resilience, and creative leadership. As she leads Encore Events into its next chapter, one thing is clear: the world is about to witness a new standard in event experiences.