From Fields to the World: How HS Proteins and Swanaaj Are Redefining India’s Agro Industry

In the fertile belt of Vasad, Gujarat, a silent but powerful revolution is underway. At the forefront of India’s agro-processing industry, HS Proteins and its flagship brand Swanaaj are not just delivering food—they are delivering trust, tradition, and transformative change across global kitchens.

HS Proteins: Where Legacy Meets Global Leadership

Formally founded in 2018, HS Proteins is backed by a legacy that began in 1985. Today, it operates globally with state-of-the-art facilities in India,  UAE, and Africa, serving millions of consumers and businesses.

Their two flagship production units — Shubham Proteins and Vasad Agro Private Limited (VAPL) — are pillars of quality and innovation. Shubham Proteins, a MSME certified unit and VAPL recognized under Startup India and MSME-certified, reflects India’s new-age manufacturing excellence in the food sector.

And it’s not just operations — HS Proteins is fortified with the industry’s most prestigious certifications:

• APEDA (Export Promotion)
• HACCP (Food Safety)
• GMP (Good Manufacturing Practices)
• US-FDA (U.S. Food & Drug Administration)
• IEC (Import Export Code)
• FSSAI (Food Safety and Standards Authority of India)
• ISO 9001:2014 – Quality Management System
• ISO 22000:2018 – Food Safety Management System

These certifications confirm HS Proteins’ global readiness and its unwavering commitment to quality, safety, and regulatory compliance.

Swanaaj: The Soul of Indian Agriculture

Born from the idea that food is deeply rooted in identity, Swanaaj is more than a brand — it’s a cultural movement. The name, derived from “Swa” (our own) and “Anaaj” (grain), translates to “Food from Our Land”, symbolizing trust in origin and purity.

Whether it’s toor dal from the Deccan plateau, moong from Gujarat, or basmati rice from Punjab, every grain carries the story of Indian soil and farmer resilience.

“Bharat ka Swad, Hamare Saath” (The Taste of India, With Us) is not just a promise, but a philosophy of delivering authentic Indian taste to global consumers—ethically sourced, hygienically processed, and lovingly delivered.

Our Vision and Mission

At the core of both brands lies a unified mission:

“To deliver premium, ethically sourced pulses and grains that promote health, empower farmers, and preserve the environment.”

With a bold and expansive vision:

“To be the global leader in high-quality agro-products, driven by innovation, sustainability, and excellence.”