Identifying the Gap in Sustainable Fashion

The Journey Begins: From Direct Sales to Design Dreams

When you meet Biswapratim Das, founder of MyOriginal - MyOG, you immediately sense the drive of someone who has never taken the conventional path. Hailing from Jalpaiguri, a small town in West Bengal, Biswapratim’s story is as much about courage as it is about conviction.

A student of Presidency University, Kolkata, he chose to drop out in his final year when the COVID pandemic shifted education online. That pivotal decision opened the door to a very different classroom, the real world of entrepreneurship.

“I started my career with direct sales during my first year of college,” he recalls. “Over 5 to 6 years, I built sales teams across India, especially in the North East. We generated more than Rs 30 crores in team revenue in FMCG direct sales.”

But even with numbers most professionals would envy, Biswapratim felt a growing sense of dissatisfaction. “It was no more fun selling someone else's product,” he admits. His heart had always leaned toward fashion, and when the thrill of sales began to fade, he knew it was time for something original.

Spotting the Gap: The Missing Link in Sustainable Fashion

Fashion is not just about style. It’s a cultural statement, a reflection of identity. But for Biswapratim, it also became a platform to challenge the environmental impact of fast fashion.

“I didn’t have a ‘spark’ moment,” he explains. “When I started researching the industry, I found the biggest gap was awareness. People didn’t connect aspirational value with sustainability. And most products were far too expensive for middle-class Indian consumers.”

In his words, the barriers were many: high prices, dull designs, poor functionality, limited awareness, and a tough supply chain. Sustainable fashion, though vital, remained a niche. It was inaccessible, misunderstood, and lacking mass appeal.

That’s when MyOriginal - MyOG was born. A brand that doesn’t just speak sustainability, but makes it desirable and affordable.

Building the Brand: Functionality Meets Aesthetic

The early days were humble. MyOG began with just one product category, hemp bags.

“Back then, we didn’t know much about fashion trends. We just wanted to sell good, sustainable, durable, and eco-friendly bags,” Biswapratim says.

Two years later, the brand has expanded its offerings to include pouches, kits, wallets, and is on the brink of launching a sustainable clothing line. Each product reflects the brand’s three guiding pillars: functionality, aesthetic design, and high sustainability.

“Our products are not just eco-friendly. They’re beautiful, practical, and priced for the modern Indian consumer,” he says. “We’re not asking people to compromise. We’re giving them something better.”

Facing the Storm: Challenges, Backlashes, and Breakthroughs

Like any startup founder, Biswapratim has had his share of uphill battles.

“The biggest challenge was a lack of knowledge in traditional business systems,” he admits. “I made a lot of poor decisions initially. We also struggled with funding and awareness, especially with the stigma around hemp.”

The journey hit its toughest point in early 2024. Internal disagreements over company direction led to his co-founder leaving the business. At that time, MyOG was burdened with debt and struggling to scale beyond the North East.

“It was one of the lowest phases,” he says. “We halted operations for six months, cleared our debts, set up a new team in Jalpaiguri, and completely rebranded the company.”

That rebirth in October 2024 marked a turning point. With new energy and a sharper focus, MyOG began seeing consistent growth.

“Since the relaunch, we’ve clocked over Rs 6 to 7 lakhs in sales. Today, we do between Rs 1.5 to 2 lakhs in monthly revenue.”

Currently operating from Bangalore with offices in Guwahati and Jalpaiguri, MyOG is preparing for its next big leap, entering the US market through Amazon.com.

Looking Ahead: Building a Brand with Purpose

While many startups chase quick scale and flashy funding rounds, MyOG is taking a different path.

“We don’t want to burn money on meaningless marketing,” Biswapratim says. “Our goal is to create impact, both for people and the planet.”

Over the next five years, the company aims to scale to an annual revenue of Rs 18 to 25 crores, but profitably. Biswapratim envisions a future where MyOG becomes a household name in sustainable fashion, not just in India but globally.

“We’re building this brand slowly and intentionally,” he shares. “Every experience a customer has with our product should bring them closer to the cause. That’s our biggest win.”

His strategy? Community collaborations, storytelling, and genuine connection with users. It’s a plan rooted not just in marketing but in mission.

Lessons Learned: For the Dreamers and Doers

For aspiring entrepreneurs, Biswapratim’s journey offers a wealth of insight:

1. Start with what you know, but don’t be afraid to pivot
His career began in direct sales, a field that taught him core business skills. But when it stopped being fulfilling, he moved toward his passion.

2. Don’t underestimate small wins
While there hasn’t been a single massive breakthrough, MyOG has been built step by step, from Republic News India features to local recognition across the North East.

3. Own your setbacks

“Every mistake taught me something. Business building has been a thrilling rollercoaster,” he says.

4. Purpose sustains you
When funding ran low, operations halted, and co-founders left, it was his mission that kept him going.

“The idea of someone using our products, understanding their value, that gave me energy.”

The Final Word: Why MyOG Matters

In a world saturated with fast fashion, where trends come and go with the seasons, MyOriginal - MyOG is building something timeless, a brand that not only looks good but does good.

Biswapratim Das is not just selling products. He’s building a movement. A reminder that sustainability doesn’t have to be boring, expensive, or exclusive. It can be smart, stylish, and accessible.

As he puts it, “We’re not trying to be the biggest. We’re trying to be the most impactful.”

Stay Connected: Join the Sustainable Style Movement

To learn more about MyOG or explore their growing range of sustainable fashion products, visit:
???? Website: www.myog.in
???? LinkedIn: Biswapratim Das
???? Instagram: @biswapratim.das

If you’re a conscious consumer, a budding entrepreneur, or someone who simply believes in the power of purposeful business, MyOG is a story worth following. And Biswapratim Das is a founder worth learning from.