Radian Marketing: Driving Digital Excellence for Indian Businesses

New Delhi, July 2025 – As digital transformation continues to redefine how Indian businesses operate, market, and scale, Radian Marketing has emerged as a leading force in delivering agile, ROI-focused digital marketing strategies. Founded in 2022 by marketing strategist Bhaskar Gupta, this New Delhi-based agency is revolutionizing how businesses—from bootstrapped startups to established enterprises—leverage digital media to drive measurable growth.

A Full-Service Digital Marketing Powerhouse

Radian Marketing provides end-to-end digital marketing services with a laser focus on both organic and paid growth. Their core service offerings include:

• Search Engine Optimization (SEO): Radian helps businesses climb search engine rankings using white-hat techniques, in-depth technical audits, keyword strategies, and high-quality content optimization.

• PPC Campaign Management: Whether on Google Ads or Bing, their data-driven Pay-Per-Click campaigns are optimized for conversions, ensuring clients get the most value per rupee.

• Social Media Marketing: From creating content calendars to executing engagement strategies across Instagram, Facebook, LinkedIn, and Twitter, Radian ensures brands stay relevant and active in their digital communities.

• Content Creation & Copywriting: Their editorial team crafts SEO-rich blogs, compelling website content, and persuasive ad copy tailored to each client’s voice and goals.

• Local SEO: Perfect for MSMEs and service-based businesses, Radian boosts visibility in local search results and map listings with hyperlocal SEO strategies.

• E-commerce Marketing: Radian specializes in D2C performance marketing through product page optimization, conversion funnels, and retargeting campaigns.

Each service is strategically customized to suit the unique challenges and objectives of the client, ensuring sustainable digital growth.

Adding Intelligence with AI

Keeping pace with marketing tech innovations, Radian recently integrated Converzia, a proprietary AI-powered email outreach tool, into its suite of solutions. Converzia allows businesses to automate personalized cold emails at scale—ideal for lead generation, follow-ups, and drip campaigns. By using AI to analyze engagement metrics and optimize send-time strategies, Radian clients can now run smarter outreach campaigns with higher conversion potential.

“Adding Converzia was a natural extension of our growth-focused vision,” says Bhaskar Gupta. “We wanted to arm our clients with smarter tools that make outreach more efficient, more intelligent, and far more impactful.”

A Client-First Philosophy

What differentiates Radian Marketing is not just their service offerings but their unwavering commitment to client success. Gupta has cultivated a company culture based on transparency, accountability, and long-term strategy.

“We don’t just deliver reports. We deliver clarity, insights, and direction,” he emphasizes. Every campaign is structured around KPIs and regularly optimized for performance.

Fueling India’s Digital Ambitions

As India’s digital economy continues its meteoric rise—powered by increased smartphone penetration, UPI adoption, and vernacular content consumption—agencies like Radian Marketing are key enablers of business success.

From helping small-town businesses appear on the digital map to scaling high-growth D2C brands across metros, Radian brings results through a data-first, execution-strong mindset.

With a growing team, an AI-enhanced tech stack, and an expanding client portfolio, Radian Marketing is not just navigating the future—it’s actively building it.