Sketchnote is a unified software platform designed to streamline social media management, ad analytics, and agency operations. Its 360-degree approach empowers digital agencies and businesses by providing the tools they need to manage multiple social media accounts, analyze ad performance, and optimize client relationships—all from one intuitive platform.

Founded on a mission to simplify and enhance digital agency workflows, Sketchnote combines cutting-edge technology with a user-centric approach, ensuring that agencies can focus on what they do best: delivering creative solutions and impactful results for their clients. With a growing user base of 50+ agencies in India, South East Asia, Europe, and the Middle East, along with an impressive set of features, Sketchnote is rapidly becoming the go-to platform for agencies seeking to boost their efficiency and deliver exceptional client service.

A Founders' Vision: Bridging Technology and
Creativity

Sketchnote’s origin story is as much about passion as it is about solving real-world problems. Founded by Shreekant Pawar, a serial entrepreneur, and Julio Arias, an entrepreneur with VC experience, Sketchnote was born out of the frustration they've seen digital agencies going through while juggling multiple tools and platforms.

Sketchnote’s rapid growth wouldn’t have been possible without the support of its investors, who share the founders’ vision for revolutionizing the way digital agencies operate. Backed by top-tier venture capital firms such as SOSV, Draper Startup House, Misfits, Saka Ventures, Team Ignite, Magnetic, Exponacci Ventures, All In Capital, and Parea Ventures LLP. 

Empowering Agencies with a Unified
Approach

At the heart of Sketchnote is its mission to simplify the complex. In the world of digital marketing, managing multiple social media accounts, running campaigns, and tracking analytics often means toggling between several different platforms. This fragmentation leads to inefficiencies and lost time. Sketchnote’s all-in-one approach eliminates these pain points by offering a comprehensive suite of tools that centralize these activities into one user-friendly interface.

For social media managers, Sketchnote offers a powerful social media scheduling tool that allows users to plan, publish, and track posts across multiple platforms, including Facebook, Instagram, X, LinkedIn, and more. The platform’s ad analytics management feature provides real-time insights into campaign performance, helping agencies optimize their ad spending and make data-driven decisions.

Another key feature of Sketchnote is its agency management tool. This allows agencies to keep track of client communications, manage tasks, and even handle invoicing—ensuring that all client interactions are organized and efficient. By centralizing these functions, Sketchnote helps agencies improve client satisfaction and retention while saving time and resources.

Why Agencies Choose Sketchnote: A Focus
on Simplicity and Results

Sketchnote’s value proposition is clear: it offers a streamlined solution that improves agency efficiency, enhances client relationships, and delivers measurable results. The platform’s easy-to-use interface allows teams to collaborate more effectively, while its robust analytics tools provide actionable insights that drive smarter decisions.

For agencies, time is money. By reducing the time spent managing multiple tools and platforms, Sketchnote helps agencies focus on what matters most—serving their clients. The platform’s automation features, such as bulk scheduling and automated reporting, allow teams to work smarter, not harder. Meanwhile, Sketchnote’s advanced ad analytics give agencies the data they need to optimize campaigns in real time, ensuring maximum return on investment for their clients. When it comes to keeping the team on the same page, Sketchnote's task management tools, client approval features, time tracking, calendar integration, and superior AI assistants make it a one-stop destination for managers.

Looking Ahead: The Future of Sketchnote

As Sketchnote continues to evolve, its founders remain committed to their original vision: empowering agencies through technology. The company is constantly working on new features and enhancements to meet the ever-changing needs of digital marketers. From AI-powered content recommendations to enhanced client communication tools, Sketchnote is poised to lead the way in agency management innovation.

In the near future, Sketchnote plans to expand its product offering to empower social media management and ad analytics further. With an eye on the growing demand for comprehensive agency solutions, the platform will soon arm its social media and ad performance features with more reporting capabilities, content production powered by AI, and more team collaboration tools —all designed to help agencies scale and grow.

Sketchnote’s Commitment to Empowering
Agencies

Sketchnote is more than just a software platform—it’s a partner in agency success. By providing a unified solution for social media management, ad analytics, and agency management, Sketchnote enables businesses to work more efficiently, make data-driven decisions, and deliver exceptional results for their clients. 

Backed by a strong team, and led by passionate founders and investors Sketchnote is leading the charge in transforming how digital agencies operate, ensuring they are equipped to thrive in an increasingly competitive landscape.