Top Reasons to Write a Press Release for Startup & When to write?

The first day of the workweek is a time of celebration for many businesses. It's also a time for new beginnings. Here is a list of things to say to your employees and shareholders. Among them: Opening up a new company, starting a new ad, announcing a new hire, and announcing retirement and a merger or acquisition. The list is broken down into smaller topics: Launching, relocating, rebranding, changing the name of a company, and publishing a webinar.

In fact, 72 per cent of journalists claim that the press release is one of the most valuable forms of material that PR professionals can produce. Writing a successful press release will be the secret to building the brand's image, gaining media attention, and increasing your web presence. But first of all, you need a news angle.

So – how can you keep your content schedule full of compelling, thought-provoking content during an unpredictable or turbulent news cycle?

Your company is likely to be full of fantastic stories waiting to be shared. A press release must announce something new or "newsworthy" in order to catch the interest of both the public and the audience.

A newsworthy piece of material is important, appropriate, and powerful; it should usually show something and be worth reading or writing about.

Not sure where to get started? Taking a look at these 40 ideas—the possibilities that occur inside your own company might surprise you:

• _{Opening up a new company}

• _{Relocation or opening of a new office}

• _{Announcing the growth of the company}

• _{Launching of a new model}

• _{Announcing an update of the software or a new software function}

• _{Rebranding or changing the name of the company}

• _{Announcing a competition or competition}

• _{Announcing the outcome of the contest}

• _{Celebration of a business milestone or celebration}

• _{Launching of a modern website}

• _{Promoting a non-profit or cause}

• _Volunteer

• _{Receiving a present}

• _{Participation in a national or local case}

• _{Starting a New Advertisement}

• _{Results of a survey or research}

• _{Adjust the name of the commodity}

• _{Receiving a prize}

• _{Announcing the details of financial earnings or projections}

• _{Announcing a call to the meeting}

• _{Monthly revenue sharing}

• _{Releasing a thought-leading piece by a business specialist}

• _{Publishing tips or information on education}

• _{Announcement of merger or acquisition}

• _{Hosting a webinar}

• _{Re-purposing a blog post}

• _{Promoting an upcoming event}

• _{Announcing an accomplishment}

• _{Receiving a certification}

• _{Introducing a new hire}

• _{Announcing a retirement}

• _{Announcing an internal promotion}

• _{Announcing a new partnership or collaboration}

• _{Restructuring your business}

• _{Announcing something tied to a major holiday}

• _{Announcing something related to a local or national story or occurrence}

• _{Announcing a new service}

• _{Present a statement to shareholders}

• _{Announcement of a potential investor}

• _{Offering free instruction or services}

Know, a news release is not an ad and does not concentrate on cheap sales (50 per cent off! purchase now!) or explicitly cater to customers ('you' language). A press release should always take the form of news and appeal to the interests of both the media and key audiences.

INC91 Media is helping thousands of businesses and startups to boost online awareness, drive website traffic and reach new customers. It's a tested, inexpensive way to make an impact on your bottom line. Making it easy to reach and target the journalists and bloggers that cover your beat and vertical. contact INC91 at hello@inc91.com for Press Releases.

"Top Reasons to Write a Press Release | When to write a Press Release?"