Transforming Education with Heart and Innovation: The Story of Twelve100Grams and Tarana Choudhury

In a world where education is continuously evolving, making a meaningful impact requires more than just knowledge—it demands passion, vision, and a deep understanding of students’ needs. Enter Tarana Choudhury, the founder of Twelve100Grams, an education venture that is challenging the status quo and reshaping how we approach learning.

With a career spanning over 13 years, Tarana Choudhury is not just an education leader—she’s a STEM/STEAM expert, an educator, a sign language advocate, an author, and a true champion of transformative education.

What drives her? A relentless commitment to making education better, more accessible, and most importantly, more human.

A Journey Fueled by Passion and Purpose

Tarana’s journey into education wasn’t born from a conventional desire to teach—it came from a deeper sense of purpose: to reform a system that wasn’t always working for every student.

“While study materials from a few well-established publishers maintain high standards, the reality is that much of the educational content available falls short of what students need to truly thrive—both academically and personally,” she explains.

That realization sparked the idea for Twelve100Grams—a venture dedicated to creating high-quality educational content that is affordable, engaging, and tailored to meet the needs of today’s learners.

“We wanted to build something that wasn’t just about clearing exams, but about nurturing the whole individual,” she says.

At the heart of this mission lies the belief that every student deserves more than just academic success—they deserve to be inspired, challenged, and supported in their learning journey. And that’s exactly what Twelve100Grams sets out to do, every single day.

Services That Speak to the Heart of Education

Twelve100Grams is far from your average education initiative. It’s a creative ecosystem where knowledge meets imagination and innovation meets empathy. The services offered are not just about sharing information—they’re about crafting experiences that resonate and endure.

Here’s what sets Twelve100Grams apart:

• Development of Learning Materials
  Carefully crafted resources in Science (Physics, Chemistry, Biology), Maths, English, Social Studies, Arts, and STEM/STEAM—designed not just to inform, but to ignite curiosity and inspire a lifelong love of learning.

• Development of Teaching Materials
  Customized, inclusive lesson strategies that prioritize engagement and adapt to diverse student needs.

• Digital Content & Teacher Training Programs
  From engaging e-learning modules to hands-on training for educators, these services empower teachers with the tools, skills, and confidence to deliver impactful instruction in modern classrooms.

• Assessment Creation
  Evaluations aligned with learning outcomes—turning assessments into meaningful reflections rather than rote exercises.

• Creative Content & Graphic Design
  Story-driven visuals and narratives that breathe life into complex ideas.

• Website Content
  Digital storytelling that connects, educates, and elevates educational platforms.

• Teaching Aids Creation
  Practical tools to transform classrooms into interactive, exciting learning environments.

• Sign Language Awareness Programs
  Promoting inclusion through structured learning experiences focused on both American and Indian Sign Languages.

• Storytelling (Virtual & In-Person)
  Merging creativity and pedagogy to nurture imagination and deeper emotional connections with content.

• Life Skills and 21st Century Skills Program (Jivanam)
  Equipping learners with essential skills like communication, critical thinking, empathy, and emotional intelligence—empowering them to navigate real-world challenges with confidence and clarity.

Navigating Challenges with Determination

As with any startup, the journey wasn’t always smooth. Entering a space dominated by tech giants and increasingly AI-driven content platforms, Tarana and her team faced their share of obstacles.

“We knew we were entering a saturated market, going up against players with deep pockets and sophisticated technology,” she says. “But we also believed that there was a space for something more personal—more human.”

Instead of focusing on the competition, Tarana chose to double down on her commitment to quality, continuous growth, and building a meaningful network. It was this approach that helped Twelve100Grams rise above the noise and establish itself as a trusted source of educational content.

Another key to navigating these challenges was expanding the spectrum of services offered. By venturing into new domains—like digital content creation, teacher training, and life skills education—Twelve100Grams was able to stay adaptable and meet the evolving needs of educators and learners alike.

A turning point came when the team collaborated on a UGC Research Project with Dr. Ram Mohan Singh, Associate Professor at Pondicherry Central University, to design educational video content for the Master of Physical Education (MPEd) curriculum. It was a milestone that validated their approach and opened doors to further opportunities.

The Road Ahead: A Global Vision

Looking ahead, Tarana’s vision for Twelve100Grams is bold and inspiring.

“In the next five years, I see Twelve100Grams becoming a global leader in educational content delivery,” she says with enthusiasm. “We’re already pushing boundaries—and we’re especially focused on expanding globally in areas like Sign Language and Storytelling.”

But this vision goes beyond scaling services. Tarana envisions a future where Twelve100Grams becomes a hub of innovation, creativity, and holistic education—a space where students and educators alike can thrive.

“I want to create a space where learning isn’t just about filling minds with knowledge, but about inspiring growth, creativity, and real-world impact.”

And with her clarity of purpose, creative spirit, and unwavering dedication, there’s little doubt that Twelve100Grams is on a trajectory to redefine education—both in India and around the world.

Connect with Twelve100Grams

If you’re ready to be part of this exciting journey, connect with Tarana Choudhury and Twelve100Grams through their website, LinkedIn, Facebook, and Instagram.

At Twelve100Grams, it’s not just about content—it’s about creating a world where education empowers, inspires, and connects us all. And with Tarana leading the way, the future of education is being reimagined—not just as a system, but as a movement of heart, equity, and lasting impact.