YouCanRunToo - On an upward trend

YouTooCanRun, created in 2014, is a comprehensive resource for runners. Mr. P. Venkatraman, the company's founder and chief executive officer, established it as a social enterprise with the objective to "encourage running for good health." A Certified Public Accountant by training, he is a serial entrepreneur who has scaled two previous businesses, which were later acquired by US and UK investors. His most recent departure was from a Domestic/International BPO with a large list of corporate clients, serviced from 10 offices by a team of 3000+ individuals. Instead of resting on his laurels after his retirement, he opted to pursue his passion for running and promote it to make others healthier.

Brand Story Jan 17, 2023 Add to Reading List

In the last few years he has notched up an impressive growth at YouTooCanRun and accomplished several firsts in the field of running and exercise science. His achievements are as under:

Academic Education:

Chartered Accountant

Certifications ( relevant ):

Level II Road Runing Clubs of America (RRCA) Running Coach
RRCA Race Director
CPR/AED
Course Measurer
Three Guiness World Record events conducted
Two Guiness World Record events participated

Memberships:

Road Running Clubs of America ( RRCA )
Road Race Management ( RRM )
USA Track and Field ( USATF )
International Marathon Medical Directors Association ( IMMDA )
The National Center for Spectator Sports Safety and Security (NCS4)
The Indus Entrepreneurs - ( TiE Mumbai ) Charter Member

Publications:

Sofa to 5K – A beginners handbook for running ( in 5 languages )
The Unstoppables
Indian Medical Directors Handbook
A regular blogger and vblogger

Scientific Papers:

W.E.A.T – A Study to measure the sweat rate of runners in India

Trainer:

Founder and Trainer of Zippers Club. The only group of Cardiac patients who regularly train and run Half Marathons
Several advisories to trainers

Athlete:

Runs a Half Marathon ( 21 kms ) every month
Has run more than 166 Half Marathons so far
Best timing of 2:16 at Oxford Half Marathon

Pacer:

Have been a pacer in more than 30 leading running events

Featured in:

Cardiac Athletes – Real Superheroes beating Heart Disease ( available on Amazon )
Podcasts - Lifestyle Architecture Lab, Circle of Health
Tata Sky – Majja Nu Life, ( and another )
You Tube Channel – Oaktree Sports India Plays S1:E8
Headlines in most newspapers in 2008 for running the HM at SCMM within 11 months

Race Management

Conducted events under Race Management in almost all states in over 30 cities as a Race Director. Probably the largest portfolio of race experience in India.

Seminars Conducted

4 editions of The India Running Summit with leading speakers such as Milind Soman, Gul Panag, Dr Aashish Contractor and foreign delegates
Corporate and running groups talks about 40
Course Measurement training workshop

International conferences attended

Three editions of RRCA conference in 2017,18 and 19
Two editions of RRM conference in 2017 and 18

International Athletes hosted in India

Phil Maffetone
Norrie Williamson

Running Products developed

RACES - Complete platform to manage running events
RASE - Results Authentication SErvices
TRuMP - The Runners Medical Profiler
SecuRun - Bib scanning at event entry to bar bib swaps
Pace Calculator - Back tested with considerable accuracy
Athlete ID Card - Privilege Card club
Race Management - Best in class running events in a box
Treasured Moments - Photography bib tagging solution
START - System to Assist Runners in Training
RaceMart - All India directory of running events with rich content
Agility - Racing event Project Management on your mobile device
RaceMart - All India Race calender of events with rankings to help Choose Smart

Among the notable achievements of his are

Race Director of Western Naval Command of the Indian Navy Half Marathon from 2016 to 2019 where it grew to 15000 runners under his stewardship and ranked as one of the top 5 running events in India
Conducted more than 10 running events of 5000+ runners some of which were conducted within a few weeks of being mandated

YouTooCanRun offers products that can be used by different players in the business of running

Event organisers can use the registration platform ( and back office ) services, mandate them to conduct large running events, publish their events in the running calender and use the technology to bib tag race day photos of participants

Brands can use the ecom shop to sell their products, drive special offers to privileged runners and use their range of bespoke brand activation services to penetrate the brand into the markets of health and fitness

Corporates can use YouTooCanRun services to conduct customised in-house running events, virtual or on-ground and use their technology tools to drive corporate wellness

Truly, YouTooCanRun is a one-stop-shop for everything in running

Growth trajectory

The pandemic has made almost everyone aware of the need to stay fit and healthy. This has not only consolidated YouTooCanRun growth path, but has positioned it to emerge as the leader in the sport of running. With P. Venkatraman rich background in corporate growth, the future is indeed bright for all of YouTooCanRun stakeholders

Know more: http://Www.youtoocanrun.com