Arpit Goyal: An entrepreneur who left his home to become a Filmmaker and Serial Entrepreneur

“20 years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbour. Catch the trade winds in your sails. Explore. Dream. Discover.” – Mark Twain

Arpit is brave enough to take the uncharted path. Even though everyone was against him initially, he believed in himself. The price to fight this battle with all who let him down was huge, but he was ready to take any extreme step even if it was to run away from home. When he decided to take up filmmaking and animation as his career, his parents were completely against it. On realizing that there is no other option left, he decided to run away from home till the day his parents were on the same page as his own. There were a million ways it could go wrong but thankfully, it didn’t. Arpit used this time to gain skills and look for opportunities in the creative field. It was a 10 days battle, and lastly, the family was convinced to let him work in the creative field.

Starting a business from scratch is one of the most overwhelming yet ambition-filled acts in the world. Arpit has experienced his fair share of challenges but it is his persistence, passion and desire to do something different that has helped him reach greater heights. Beginning his journey from a humble background, from an early age he understood the value of hard work. After he completed his course in filmmaking and animation, he decided to start a platform, Anaiah Studios that helps entrepreneurs convey their stories to their audiences. With immense hard work and perseverance, he has now taken the company to a pinnacle
that extends across the country and worldwide.

Arpit Goyal realized this problem and established a platform to help such entrepreneurs. He worked day and night to form “Anaiah Studios”, it was a marketing and branding company launched in the year 2012 in Mumbai. . His qualifications include a B.Com from Dr. Bhimrao Ambedkar University, Agra and Diploma in Animation & VFX from the Global School of Animation and Games (Delhi) along with a certification in Film Making from Rajshree Mumbai and certifaction in Crisis Manangement from London School of Public Relations. This keen observer is highly versatile with expertise in details and a love for stories. The credit for the company’s abundant growth at this level goes to his remarkable entrepreneurship skills. Today his company is operating globally with clients from all parts of the world. He seldom talks about women’s entrepreneurship and equality in the system.

He offers a wide range of services like video production, digital marketing, website development, media agency, public relations, online reputation management and event management through Anaiah Studios. He focuses on connecting the clients to infinite possibilities of marketing by sharing the story, belief, and ideology of the brand. Many people invest lakhs of money without understanding that the video or any service related to marketing connects to the very reason they started the product or brand. His team is providing their clients with a hassle-free business environment where all their offline and online marketing and IT needs are taken care of.

 “People are not buying what you do, people are buying what you believe in. People buy relations, stories and magic” is something Arpit Goyal believes in. The unique feature that sets his company apart from its competitors is that first of all, they don’t just start with marketing or shooting. They work differently, see things from a different perspective, and provide specialized solutions that are far from expected.

Arpit’s company had been operating without a website since 2012 and has worked with big clients such as the Canadian Embassy, Metso, Tech Mahindra, the National Chamber of Industries and Commerce, IIT Bombay, IIM Kolkata, Lakme, Cisco, and NIIT Foundation. An operational team of “Anaiah” is set up in different states of India which makes them highly cost-effective as well.

Anaiah Studios has become one of the leading names in the industry and holds experience working with various embassies, government organisations and leading companies. With a team of more than 70 members and a cumulative experience of more than four decades, Anaiah Studios is on its way to becoming the top 5 companies in its domain in the world. The aggregate experience in the company has given him an understanding of the huge gap present in the Indian market. He realised that budding entrepreneurs did not have any online presence or the means to establish themselves digitally, thus, creating an additional challenge for them such as logistics, payments and credit. That is when he decided to utilise his talents and learnings to preserve the diverse culture, art and crafts of the country and also, help the young entrepreneurs make their journey smooth and goal-oriented.

Arpit is also involved in family business named "RLHC" running since 1960. RLHC deals in refractories coal moulding powder for which the coal is imported from different countries, fire bricks, foundry chemicals, foundry minerals, carbon, ceramic products, and other chemicals.