Brand Story- Building Blocks Helping Small Businesses to Improve Visibility

The world has transformed into a global village and ushered in a digital era. Traditional marketing and door-to-door selling have been replaced by digital marketing and its promise of better service. In this near-infinite internet-enabled marketing age, brands struggle to integrate and adopt digital services, create social media presence and stand out from the clutter

Brand Story- Building Blocks Helping Small Businesses to Improve Visibility

Promise of longevity 

The world has transformed into a global village and ushered in a digital era. Traditional marketing and door-to-door selling have been replaced by digital marketing and its promise of better service. In this near-infinite internet-enabled marketing age, brands struggle to integrate and adopt digital services, create social media presence and stand out from the clutter

We, at Building Blocks, solve this problem by providing comprehensive digital marketing services including advertisement/promotion, alert updates, logo creation, social media management and content creation. We provide the brands with an opportunity to go digital, create or augment their social media presence and attract their target audience better with the right messaging. This would enable our clients to appeal to a wider audience, increase brand awareness, recall and engagement which would eventually translate to better profits. Our services are not limited to those with deep pockets. We are easily accessible and open to all from enterprises to MSME or even small outlets. We operate with the aim of enabling the digital transformation of companies and making these services available to all.  

We offer extensive digital marketing services such as advertisement/promotion, alert updates, logo creation, social media management, content creation and a wider audience pool. Our services are personalized to individual clients to suit their needs.

Our point of difference lies in our core philosophy itself as we want to provide digital services to everyone irrespective of their budget. Being strong endorsers of the Digital India campaign, we strive to make every outlet, be it small or big, digital so that all brands can avail the benefits of wider reach and awareness. We are cost-effective and pocket friendly with a splendid ROI.

Another point of difference lies in the way we market ourselves. Apart from conventional means we also market our brand on Instagram which acts as another avenue through which companies looking for digital solutions can reach out to us.

India is an emerging hub brimming with potential for digital marketing with its annual growth rate of over 25-30%. The digital advertising industry across India had a market size of around 160 billion Indian rupees in the financial year 2019 and is projected to go up to around 539 billion rupees by the financial year 2024, indicating a big growth in this industry segment. The growing market of gadgets like smartphones, laptops, tablets, etc. has only increased the pace of usage and penetration. Government initiatives such as Digital India have added fuel and provided further impetus of growth. The market holds tremendous potential for companies providing digital marketing services.

 

Our plan of execution is to capture this market is by providing affordable and high-quality service. Having already established the brand, we want to expand further. Apart from the clients that we get due to our pull marketing strategy and positive word-of-mouth, we want to expand our client base and include more MSMEs as well as the small outlets. Our strategy would reach out to these outlets, say a beauty parlour, and tell them about our services and the impact it can have on their businesses. The cherry on top would be that we would work within whatever little budget they have and deliver personalized offerings. Further, after creating their digital presence we would train one of their personnel to operate at least their social handles. This would translate to efficiency, reduced cost of operation and minimum manpower requirement for us as well as the client and help us to break-even at least.

Our high quality of service, affordability and customized offerings would mean a positive word of mouth and have an accelerated effect in driving in more clients. We are strong advocates of digital transformation and prioritize it instead of just being profit-driven. 

Future plans would consist of making more and more companies avail the benefits of digital marketing

We have already established our presence and are currently in an expansion mode. We want to grow at a mass-level and increase our visibility. We plan on reaching out to companies of all sorts and provide our services in accordance with their budget and requirement. Future plans would consist of making more and more companies avail the benefits of digital marketing. We want to make everyone digitally active and make the country digitally empowered in line with Hon’ble Prime Minister Narendra Modi’s Digital India ambition.

Building Blocks is a digital marketing service provider. Founded by AkanshaChandok, a truly passionate digital marketeer, the company aims to build long term relationship with clients by providing them with high-quality content, personalized and top-notch service. We offer a comprehensive range of services such as social media advertising, content writing, alert updates and logo creation. Our focus lays on increasing reach and innovatively attracting target audience of our client’s brand which would help them in differentiating from their competitors. In today’s dynamic and internet led world, it has become pivotal for any brand to have a competitive online presence and we help them achieve the same. We have an enthusiastic and proactive approach which would give a good kick start to any newly established business or startup. Our services are cost-effective with a splendid ROI and we do not have minimum budget requirements.

Our motto is to provide digital services to all irrespective of their budget.

We are proud to be associated with clients such as Signum Hotels and Resorts, Brandtrotter, Genuine Training and The Fern Hotels and Resorts.

Founders and Co-Founders

Akansha Chandok

The founder of Building Blocks Akanksha Chandok started this venture during graduation while indulging in shares and saving up for its establishment. Winning several titles at different renowned institutes like Christ University, BharatiyaViyapeeth Institute and many more opened a space where she realized she can be someone who can set up her own business. Working in recognised organisations like Radisson Blu Hotel, Amicus Advocates and Solicitors added to her professional knowledge in the initial career development days. The path to Building Blocks started from a job rejection for Akanksha where she realised her own entrepreneurial capabilities even though she comes from a non-business background.

Reshabh Sharma 

Reshabh Sharma is the co-founder of BB and is trying to add an E before everything in this world of digital transformation. Reshabh and Akanksha together solidify Building Block’s pillar since they believe in the ideology of “two is better than one and four are better than two.” He holds an economics major degree from Dyal Singh College, Delhi University. Alma mater from such an esteemed college with a long legacy provided him with great exposure to the commercial and practical world. Reshabh Sharma is a serial entrepreneur who has co-founded Food-Stamp which has helped more than a hundred restaurants pan India to milk out deadweight losses and improve their visibility over the aggregators. He is also the co-founder and director of SPAROW PVT LTD, where they are outspoken about sustainable fashion and are creating viable market offerings for it. 

Team Members 

We are a small team of seven with passionate people handling various departments such as website and app design, graphic design, advertising and promotion, lead generation and content writing.

 

MOKSHA SHARMA (Quora content writer)    

NEHA DHYANI (Content writer)   

 

                               VARUN PALIWAL (Promotion & lead generation)                              

We also hire interns from prominent colleges to work with us on social media initiatives, content creation, newsletters and e-mailers. We are a closely-knit unit of dedicated employees working towards achieving the common goals of Building Blocks

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