Maddie Amrutkar: The Visionary Shaping the Future of PR and Influencer Marketing

Maddie Amrutkar: The Visionary Shaping the Future of PR and Influencer Marketing

Maddie Amrutkar, a name synonymous with innovation, disruption, and trailblazing leadership in the world of PR and influencer marketing. As the Founder and CEO of Glad U Came, Maddie has built an industry-leading agency that’s known not just for its stellar client campaigns but also for its progressive workplace policies and groundbreaking initiatives. Within a short span of just six years, he has cultivated an impressive credit in the industry, making him a force to be reckoned with.

A Trailblazer in Employee Well-being

One of the most remarkable aspects of Maddie’s leadership is his unwavering dedication to inclusivity and employee welfare. Under his pioneering guidance, Glad U Came became the first PR agency in India to introduce a Period Leave Policy, offering paid leave on the first day of their period to its 95% female workforce. This progressive move, driven by Maddie’s empathy and commitment to creating a supportive work environment, has set a new industry standard, inspiring other agencies to follow suit.

Maddie didn’t just stop there. He was just getting started. During the pandemic, when businesses faced unprecedented challenges, he introduced Pay-by-Results (PBR) service—a revolutionary concept in India’s PR landscape. This innovative model ensured brands paid based on the results delivered, leveling the playing field for businesses of all sizes and industries. This bold strategy redefined marketing practices and earned the trust of the brands. 

Back in 2016, Maddie disrupted the industry by pioneering the Celebrity Gifting Service, which has now become a norm and a basis standard across agencies and brands. These visionary initiatives showcase his ability to anticipate industry needs and take bold, innovative steps, setting new benchmarks in the field.

Beyond Business: A Voice of Inspiration

Maddie’s influence isn’t confined to PR and marketing alone. He’s an inspiring thought leader, as his appearances on the London-based podcast, Soul Deli, hosted by Angelee Sidar, have captivated audiences. A committed lifelong learner, Maddie finds inspiration in his global travels and love for culinary exploration, bringing a fresh and diverse perspective to his strategic insights.

A Stellar Portfolio and Industry Recognition

Maddie’s extensive network and exceptional leadership have helped Glad U Came collaborate with some of the most iconic brands, including FabIndia, The Body Shop, Tom Ford, and Montegrappa. His expertise has also played a crucial role in orchestrating India’s premier fashion events, like Lakme Fashion Week and Lotus Makeup India Fashion Week.

The industry has taken notice of Maddie’s trailblazing efforts, showering him with numerous accolades:

• PR Awards 2025 for Best Use of Advocates/Influencers/Celebrities for Domino’s Campaign
• Millennial Achievers Award for Agency Leader of the Year (2024)
• Maverick Best Marketing Campaign for a Media & Entertainment Brand (2024)
• Foxglove Awards for Best Micro-influencer Campaign
• Young Achiever of the Year Award 2021
• Mark Asia Digi Awards – Young Achiever of the Year 2021
• Winner of E4M 40 Under 40 (2020)
• Best Celebrity PR Agency of the Year (Gold) – IPRCCA Awards
• Reputation Today 40 Young Turks Class of 2020 Awards

Maddie’s vision and strategic acumen have consistently led to first-of-its-kind initiatives:

• First PR agency in India to introduce Period Leaves
• Launched the “Pay-by-Results” Service amidst the pandemic
• Pioneered Celebrity Gifting Service in 2016
• Led impactful campaigns like #TeachThemYoung for period awareness among children

The Road Ahead

Maddie Amrutkar’s journey is far from over. As he continues to steer Glad U Came toward new heights, his focus remains on innovation, thinking outside the box, and delivering exceptional results. With his blend of visionary strategies and a heart-centered approach, Maddie is not just shaping the future of PR and Influencer Marketing—he’s inspiring an entire generation of leaders.

In a world that’s constantly evolving, Maddie Amrutkar stands as a beacon of innovation and compassion, proving that great leadership is about more than just success—it’s about making a difference and leaving an indelible mark in the industry.