More Than Shine: The Real Gold is Experience
How Brand Talk is Turning Staff Training into ROI for Jewellery Brands
After 25 years spent at the heart of the luxury industry – driving sustainable growth for brands like YSL, Burberry, Bvlgari, and Platinum —Rahil Muhimtule stood at a crossroads. The boardrooms were familiar, the accolades many, yet something felt incomplete.
"I realized that while luxury products were evolving, the brand experience—especially at the frontline—wasn’t keeping pace," Rahil reflects. “That inconsistency between the product and the customer experience was impossible to ignore.”
That gap became the catalyst for Brand Talk Consultancy, Rahil’s brainchild aimed at redefining retail experiences in the Indian luxury landscape. What began as a concept is now a driving force behind brand transformations.
From Global Giants to Grassroots Reinvention
Rahil's journey wasn’t just built on experience—it was forged in the crucible of high expectations, intricate markets, and an unrelenting focus on brand equity.
“Working with global icons teaches you discipline, strategy, and the art of storytelling,” he says. “But more importantly, it teaches you that a brand is only as strong as the person representing it on the shop floor.”
That realization became the cornerstone of Brand Talk. The consultancy isn’t just about training staff—it’s about reshaping mindsets, optimizing touchpoints, and crafting emotionally resonant narratives that lead to commercial success.
Their offerings include:
- Consumer Experience Strategy
- Sales & Soft Skills Training
- Visual Merchandising
What sets Brand Talk apart is its holistic, 360-degree approach. “There are plenty of agencies that specialize in one or two areas. Very few combine all of them to deliver a cohesive brand experience,” Rahil emphasizes.
Bridging the Luxury Gap in Indian Jewellery Retail
The Indian jewellery sector is known for its artistry—but often lacks uniformity in customer interaction.
“Incredible craftsmanship was getting lost in poor storytelling,” Rahil notes. “We saw issues like inconsistent customer service, lack of communication skills, grooming standards and no long-term view on training.”
For many traditional jewellers, training was a checkbox, not a strategic lever. That’s where Brand Talk stepped in with a transformative approach—offering customized programs that directly linked training to higher ROI.
“Once clients saw increased conversions and improved customer feedback, their entire perception of training changed,” Rahil recalls. “It went from being an expense to a core investment.”
Triplets, Timing, and Teamwork
Starting a business is never easy. But starting one while welcoming triplets into the world? That’s next-level entrepreneurship.
“It was one of the happiest yet most demanding times in my life,” Rahil shares with a smile. “I had to learn how to let go and empower my team. We built processes that didn’t depend solely on me.”
That period taught him a foundational lesson in leadership: true scalability comes from systems and people, not just vision.
Platinum Guild: The Game-Changer
Every startup has its defining moment. For Brand Talk, it came when Platinum Guild International (PGI)entrusted them to overhaul their retail identity.
The mandate? Develop a comprehensive consumer experience blueprint—from staff training to visual storytelling to in-store consumer engagement strategies. The scale? Over 1,200 jewelry stores.
The outcome was groundbreaking. PGI witnessed measurable improvements in team morale, consumer interaction, and most importantly—sales.
“This project validated everything we stood for,” Rahil states. “It became a benchmark, a case study that showcased how aligning strategy with frontline execution can drive exponential growth.”
The Road Ahead: Scaling Across Borders
Looking to the future, Rahil’s plans are both ambitious and deeply strategic.
“In the next five years, we aim to create an ecosystem of retail excellence across India and the Middle East,” he says. “We want to ensure every luxury brand consultant not only sells but also educates, engages, and enriches the buyer’s journey.”
Key growth initiatives include:
- L.I.S.T: A digital training academy focused on soft skills and sales techniques.
- Experience Kits: Designed for frontline teams to deliver consistent brand experiences.
- TDLC: A non-profit platform offering free soft skills courses for aspiring luxury retail professionals—part of Brand Talk’s CSR commitment.
Additionally, the company plans to expand into the Middle East with a new base in the UAE, where similar retail challenges present fresh opportunities.
Lessons in Luxury and Leadership
Rahil’s journey offers a masterclass in what it means to be a modern entrepreneur—balancing legacy and innovation, family and focus, process and passion.
When asked what advice he would give to aspiring founders, his answer is both grounded and inspiring: “Start with purpose. Don’t just chase market gaps chase the opportunity to create value. And remember, transformation takes time. Stick with it.”
He also stresses the importance of humility and continual learning: “Even after two decades in the industry, I treat every project as a new challenge. That mindset keeps you sharp and open to growth.”
Connect with Brand Talk and Rahil Muhimtule
If you're a brand looking to transform your retail experience—or an aspiring professional eager to step into the luxury space—Rahil’s story is your call to action.
Explore Brand Talk Consultancy:
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Reach out to Rahil:
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Whether you're looking to elevate your brand or seeking guidance on your entrepreneurial path, Rahil’s journey offers more than inspiration—it offers a roadmap.
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